first4.jpg
Jared Yamahata- Peek-at-chu-2.jpg
sos_0.png
P1050057-3.jpg
Yeezys.jpg
Wiz.jpg
1445668912169.jpeg

Yeezy


SCROLL DOWN

Yeezy


OCTOBER 2015
NEW YORK, NY

Kanye West’s Yeezy brand were looking to scout the perfect space to host their temporary private showroom to showcase their Season 2 collection to select media and buyers. In collaboration with New York based, pop up agency, Creative- CNTRL, our scope included:

 

  • Scouting a space to fit the specific aesthetic that the brand required
  • Managing logistics such as moving, transportation, storage, and rentals
  • Sourcing a design firm to order their signature white-out vinyl.
first4.jpg

Bklyn House Mural Project


Bklyn House Mural Project


The Challenge 

We were contacted by the new "Bushwick inspired"  Bklyn House Hotel, in Brooklyn, NY to come up with a way in which they embrace the local artistic community within the hotel. 

 

The Idea 

We came up with the idea to create a mural on each floor of hotel representing a different neighborhood in Brooklyn. We decided the most effective way to embrace the local arts community was to partner with a local art gallery. So we contacted Brooklyn based gallery, IMAGE, and asked them to be a part of the project. Along with IMAGE, we selected a group of 11 artists and assigned them each a neighborhood in Brooklyn. 

 

Services 

1. Creative Direction

2. Art Direction

3. Video Production 

4. Marketing

 

The Results 

Lobby of Bklyn House, mural by artist Dink C

Lobby of Bklyn House, mural by artist Dink C

Jared Yamahata- Peek-at-chu-2.jpg

Cartoons & Cereal


Cartoons & Cereal


The Challenge 

We were asked to conceptualize and coordinate an event for Brooklyn contemporary gallery, IMAGE to attract and engage a wide demographic of New York residents. 

The Idea 

We came up with the idea to incorporate 90s cartoons and culture to create Cartoons & Cereal- a 90s themed group art exhibition featuring 15 artists from around the country, film screening, cereal bar creating an experience that evoke childhood nostalgia. 

 

 

Services 

1. Creative Direction 

2. Artistic Direction

3. Curation

4. Event Coordination

 



The Results 



sos_0.png

Saints of Sin NYFW Presentation


Saints of Sin NYFW Presentation


The Challenge 

Creating an event to reveal the collaboration capsule collection of brands, Urban Natured and deMuerte during New York Fashion Week and an effective campaign to promote the presentation. 

 

The Idea 

 

Services 

1. Web Development/Design

2. Event Coordination/Design

3. Logo Treatment

4. Marketing


The Results 

P1050057-3.jpg

Perceptual Shift


Perceptual Shift


The Challenge 

To create and curate a campaign to promote The Perceptual Shift- the first of its kind sculpture by world renowned artist, Michael Murphy. 

The Idea 

We came together with New York based company Art+Hustle to curate artist Michael Murphy's unveiling of his latest one of a kind installation, Perceptual Shift. The sculpture itself is the first of its kind. We set out to create a campaign that was as ambitious as the piece itself. Just the like the sculpture the campaign needed to be bold and inquisitive to really spark people's interest as to what exactly was taking place. We launched #canyouseenyc. #canyouseenyc was a guerrilla style marketing campaign set to spark curiosity throughout the city of New York. 

 

Services 

1. Creative Direction 

2. Artistic Direction

3. Logo Design

4. Web development

5. Event Coordination

 

The Results 

The exhibition amassed over 80 million impressions world wide. It was featured in over 100 online blogs, magazines, and news outlets. The opening reception for the exhibition also received over 500+ RSVPs and was attended by people from around the world. 

 

Yeezys.jpg

Dropout


Dropout


Dropout

Dropout was a campaigned we designed for fashion brand Urban Natured. Their goal was to create a controversial but meaningful campaign challenging streetwear culture fanatics. Hence the Dropout title, which in this context meant to ignore conventional society and choose an alternative lifestyle. We designed the campaigns entire esthetic, lookbook, logo, short film, website design and social media campaign.

 

Services:

1. Creative Direction

2. Video Production

3. Photography

4. Graphic Design

5. Web Development

6. Social Media Management

Wiz.jpg

Trouble


Trouble


Trouble

We designed the Trouble campaign for international brand, Urban Natured. This campaign focused on telling a story through fashion and all the brands visual elements, such as photography, film , and marketing. This campaign had a very eerie and dark feel to it as it focused on an uprising of society.

 

Services:

1. Creative Direction

2. Photography

3. Styling

4. Graphic Design

5. Video Production

6. Marketing

 

1445668912169.jpeg

Project Feed NYc


Project Feed NYc