Dropout was a campaigned we designed for fashion brand Urban Natured. Their goal was to create a controversial but meaningful campaign challenging streetwear culture fanatics. Hence the Dropout title, which in this context meant to ignore conventional society and choose an alternative lifestyle. We designed the campaigns entire esthetic, lookbook, logo, short film, website design and social media campaign.



1. Creative Direction

2. Video Production

3. Photography

4. Graphic Design

5. Web Development

6. Social Media Management